Where to Share

You want to use social media... but there are so many platforms! Which should you use? 

Every day, all of us are inundated with lots of stuff – stuff to read and watch and see and think about. Probably too much stuff, honestly.

The average American consumes 34 gigabytes of content and 100,000 words of information in a single day.

That means the biggest challenge of great sharing is to make sure your stuff is better than all that other stuff. Want to know if it is? Ask yourself these four simple questions.

  • Would your network thank you for it? Think beyond your audience to the next level of connectivity – it’s a great method for attracting a broad, engaged audience.
  • Does it make you say OMG? Useful is only one of the triggers that signal great content to share. It can also be so funny, so ridiculous, that you simply must pass it on.
  • Does it pass the Facebook test? Think about how people in your audience share and what patterns you’ve observed to determine whether the content you’re considering will get traction.
  • Would you email it to a friend? It’s important. Yet, it has changed my writing completely.

Now that you have a good feeling for what type of content to look out for - Go forth and make your posts better. If you are still unsure? We can help. Penguin Suits is your Creative Results-Oriented Advertising Agency Devoted to Consistent and Effective Lead Generation! Just ask we can help.

Debi Lamb-Burrows
830.816.8238
www.penguinsuits.com

 

wheretoshare

Infographic Credit: Digital Information World

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