The ABC's of Landing Pages
Landing pages can be some of the best resources for generating leads...if they are done correctly. This infographic gives some valuable insight into the world of landing pages.
Landing pages must have:
- Your Unique Selling Proposition (USP)
- The main headline
- A supporting headline
- A reinforcement statement
- A closing argument
- The hero shot (images/video showing context of use)
- The benefits of your offering
- A bullet point list summary of benefits
- Benefit and features in detail
- Social proof (I’ll have what she’s having)
- A single conversion goal — your Call-To-Action (CTA) (with or without a form)
Landing pages can help you make sales and generate leads. If you don’t know how to set one up, contact Penguin Suits. We can help. Penguin Suits is your Creative Results-Oriented Advertising Agency Devoted to Consistent and Effective Lead Generation! Just ask we can help.
Infographic Credit: Copy Blogger