Start with Social, Dig Deeper
So you've started using social media...but now where do you go from there?
Social media can open the door to a relationship with your brand. But if your engagement efforts stop there, you're missing the bigger opportunity. Social technologies pose more opportunities for brands to engage their customers than ever before. Open social networks like Facebook and Twitter are great for reaching new customers, but to truly cultivate deeper relationships with customers, you need to continue the conversation in a branded community. Posting the right content at tho appropriate touchpoints and stages in the customer lifecycle will drive organic word of mouth around your brand and turn customers into advocates.
The Customer Lifecycle
As customers learn about, engage with, and promote brands, companies should know what to offer at each stage of the customer's journey.
Sharing is Caring
The more social media follers you acquire, the bigger audiences you have to share content with, solicit insight from, and invite into your customer community and marketing communications. Social networks in tandem with community can allow you to truly nurture deep relationships with your online audience.
Spreading the Word
Devise a strong grassroots marketing plan to get the word out on social sites by encouraging advocates to share your brand's content and their experiences with it.
Engaging your customers starts with social, but it's just the beginning. To develop a deeper relationship with your audience, your brand must create a community to provide them with valuable content, resolution, and engagement. Only then do you start to build real relationships that will turn customers into advocates and onlookers into more customers.
If you need help contact Penguin Suits. We can help you develop great social media strategy. Penguin Suits is your Creative Results-Oriented Advertising Agency Devoted to Consistent and Effective Lead Generation! Just ask we can help.
Infographic Credit: Digital Information World