How Your Brain "Sees" a Logo
Many people don't understand the true significance and impact a logo/brand can have on a consumer. Telling companies they need a logo is not enough to convince some individuals, but these concepts have now been backed by science. Check out this fascinating article on how your brain processes and remembers a logo.
- You see a logo and your eye sends a signal to your visual cortex
- It tries to identify it
- Elements are grouped to try and form objects
- Next, your brain matches the visual patterns to previous experiences
- Then you associate the image with a product and a feeling.
There's a lot more going on in your brain than meets the eye when you spot McDonald's golden arches or Nike's swoosh.
In seconds, a logo can trigger emotional responses and even behavioral change. Neuroscience tells us that logos -- and the brands behind them -- can activate parts of your brain in a much deeper manner than you may think.
In fact, well-liked brands trigger responses in the same areas of the brain that process human relationships. So, if you love your iPhone, seeing the Apple logo can actually kindle the warm and fuzzy feelings that seeing the face of an old friend inspires.
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Infographic Credit: Hubspot