Camera vs Smartphone

The world of technology is changing rapidly and changing with it is the photography industry. Smartphones are becoming one of the most popular items to take photos with. It's important to understand how this technology effects the marketing industry. Brands can latch onto this and take and post photos relevant to their brand. 

Which technology rules photography today?

Early 2013 – 7.1 people had smart phones

Top regions of smart phone sales

  • Latin America
  • Asia/pacific
  • Easter European and Russia

Global Camera Shipments plummet and production declines

  • 2011 – 2012 – Camera own 40%
  • January 2013 camera down 45%

Yahoo Estimates that 880 Billion photos will be taken in 2014

On line gallery of photos

  • Shutterfly
  • Flicker
  • Getty Images
  • Instagram
  • Facebook

Photos are Social. Get in the game snap and share. Don’t have share photos on your social media Penguin Suits can help. We believe a good marketing strategy can grow your business. We can help you develop this. Penguin Suits is your Creative Results-Oriented Advertising Agency Devoted to Consistent and Effective Lead Generation! Just ask we can help.

Debi Lamb-Burrows



Infographic Credit: Treat

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