Develop A Marketing Plan - Part 5

You knew we were gonna get here. The bottom line. How much is your company's growth going to cost?

All marketing plans have a section for budgets. Be realistic about the costs. It's a good idea to estimate your spending and then add a contingency buffer; I like to over-budget by approximately 25% because, well let's face it, stuff happens.

 

marketingplanstep5

 

You should allocate money for all expenses related to your goals. In addition to the obvious marketing expenses, consider these types of expenses:

  • Advertising in the new market
  • New employees to handle the increased workload
  • Hardware, software, and other equipment you will need
  • Employee training (new hires, new procedures, new products)
  • Capital purchases: new space or trucks for delivery


You should track all the expenses for these goals. You need to be sure that you are on track to hit the goal and that your increase in business will justify the expenses. Pick one and work on one at a time. Keep track of the goals and check the progress regularly. As you move forward, you'll probably need to adjust some of the steps of the growth. Adjustments are OK; this is where you decide whether to intensify, shift or revamp your efforts. At these critical points you may have to add more steps to pick up the pace, or scale back your objectives. Make changes in a calculated and organized fashion to avoid diluting your efforts.

As you make changes be sure to update your marketing plan and share it with all the necessary parties. Documentation of successes and loses gives you a useful paper trail and helps you learn for the future. All of these steps and notes will be extremely for your next marketing plan.

Marketing isn't a science, but it is a skill in which you can develop and use to your businesses benefit.

That is part five, the final segment in the marketing plan series. Please let me know if you have any questions. Marketing plans are not hard, but professionals can help guide you and share invaluable insights.

Penguin Suits is here to help and marketing plans are just one of our specialties. Let me know what you think and we will look forward to talking with you and visiting. Please check out our other blog posts and let us know how we can help. Thanks for listening!

I hope these marketing tips make your campaigns more effective.
If you have any questions, Penguin Suits. We are Your Marketing Department and we are here to help.
Debi Lamb-Burrows
830.816.8238
www.penguinsuits.com

To develop a new website or or marketing message...

Branding · Logo Design · Website Design · Social Media

Located in Boerne, Texas, Penguin Suits specializes in creating websites, landing pages, digital media campaignsgraphic design, branding, logo development and print media. We are a developer of professional ad campaigns for businesses locally in the San Antonio and surrounding areas including Bandera, Kerrville, Helotes, Pipe Creek, New Braunfels, Bulverde, Fredericksburg, Alamo Heights and Castle Hills.

Penguin Suits Inc.

Visit us:


(830) 816-8238
106 Austin Dr. S
Boerne, Texas 78006

Get route | Email


Follow Penguin Suits on Facebook! Follow Penguin Suits on Twitter! Follow Penguin Suits on Linkedin! Follow Penguin Suits on Youtube! Follow Penguin Suits on Pinterest!Follow Penguin Suits on Instagram! Read Penguin Suits BloggerCheck out Penguins Suits on BingCheck out Penguins Suits on Yelp

Review Penguin Suits on Google


Certifications: 

EDWOSB · WOSB · HUB · ESBE · SBE/WBE · SBA · CMBL

Affiliations:

AIGA · AMA · Boerne Chamber of Commerce · EO San Antonio · NFIB · PRSA · San Antonio Women's Chamber of Commerce · Comfort Chamber of Commerce  · Kerrville Chamber of Commerce

new yelp advertising partner logoGoogle PartnerNextDoorSticker_WEB.png

Penguin Suits named in San Antonio
Business Journal Book of Lists
2015 - 2023
Social Media Marketing Firms
Website Design & Development Firms
Advertising Agencies

Penguin Suits Services Include:

Branding · Logo Design · Printing · Website Design · SEO · Social Media · Special Projects · Brochures · Business Cards · Posters · Advertising · Banners · Flyers · Newsletters · Landing Pages · Retargeting Campaigns  · Website Development

Penguin Suits Serves Clients in:

Boerne, San Antonio and surrounding areas including: Bandera, Kerrville, Helotes, Pipe Creek, New Braunfels, Bulverde, Fredericksburg, Alamo Heights and Castle Hills.