Anatomy of a Logo

Let us demonstrate the proven design process that is key to our branding process.


Penguin Suits starts every logo design project by sparking good conversation with you, our client. We learn as much as possible about your company culture, values, the way you do business, and what makes you special. We will use the information gathered in these early stages to translate the message into the logo design.


We don't stop at getting to know you, we also research your target audience and your competition. Knowing your audience provides us with additional clues as to where your logo needs to go, style wise. Knowing your competition identifies style clichés to avoid so your logo stands out in all the best ways.


Here we establish how you will use the logo. Different applications require different techniques. This is really essential because it helps us determine which design to use so that your logo is received and understood by all.


We take the information we learned in the above steps and sketch dozens of logos ideas. We share them within our team and brainstorm on the ideas, applications, usage and implications of them. We do this to get a well-rounded and fully developed idea for you. Our team's experience allows us to easily separate the timeless and memorable images from the less durable. Only a handful of the sketch ideas will advance to the next development stage.


Initial designs are created from 5-7 of the best ideas from the sketching process. We add color and incorporate your name and tag line. We develop the ideas which have the best chance to make you truly stand out in your market. Once the designs have been fleshed out, we bring them to you for review.


The refinement step comes after your review and initial feedback. Generally several of the initial designs will be discarded and we will focus on the ones that most appeal to you. This step in the process is when we work with you to apply the tweaks that will personalize the logo for you. This step also involves a lot of back and forth regarding the improvements and changes you request until we achieve the final logo design.

To start a new chapter in your marketing story...

Branding · Logo Design · Website Design · Social Media

Located in Boerne, Texas, Penguin Suits specializes in creating webpages, landing pages, digital media campaignsgraphic design, branding, logo development and print media. We are a developer of professional ad campaigns for businesses locally in the San Antonio and surrounding areas including Bandera, Kerrville, Helotes, Pipe Creek, New Braunfels, Bulverde, Fredericksburg, Alamo Heights and Castle Hills.

Penguin Suits Inc.

Visit us:

(830) 816-8238
106 Austin Dr. S
Boerne, Texas 78006

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AIGA · AMA · Boerne Chamber of Commerce · EO San Antonio · HCWIB · NFIB · PRSA · SAMA · San Antonio Women's Chamber of Commerce

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Penguin Suits named in San Antonio
Business Journal Book of Lists
2015 - 2018
Social Media Marketing Firms
Website Design & Development Firms
Public Relations Firms
Advertising Agencies
Graphic Design Companies

Penguin Suits Services Include:

Branding · Logo Design · Printing · Website Designer · SEO · Social Media · Special Projects · Brochures · Business Cards · Posters · Advertising · Banners · Flyers · Newsletters · Landing Pages · Retargeting Campaigns

Penguin Suits Serves Clients in:

Boerne, San Antonio and surrounding areas including: Bandera, Kerrville, Helotes, Pipe Creek, New Braunfels, Bulverde, Fredericksburg, Alamo Heights and Castle Hills.