Social media is one of the most important marketing tools a small business can have. Check out this infographic we found that gives some quick tips to help small business owners understand social media.

Social Media Cheats for Business

• Whose attention am I seeking with social media?
• What do I want them to do? Why am I investing time in social media?
• Are there social-media platforms that speak to segments of my market?

To succeed, you need to engage with your audience. When choosing social media platforms sites for your company brand start small and be selective. Match the demographics of your market to social platforms. Have a handful of trusted employees that can help disseminate your company’s message. Use social media monitoring to track your company’s social-media presence. In social media marketing to go very light on selling and on small talk. Instead, be helpful, offer tips and solutions. Your social media activity must have the ultimate goal of gaining and retaining customers and increasing sales. Integrate social media with customer relationship management and sales systems. Have a social media policy, to provide guidelines for employees. Measure your social media results.

You can make a sizable investment of time in social media, and you need to see a returns otherwise it is a waste of time. If you need help contact Penguin Suits. We can help you develop great social media strategy. Penguin Suits is your Creative Results-Oriented Advertising Agency Devoted to Consistent and Effective Lead Generation! Just ask we can help.

Debi Lamb-Burrows
830.816.8238
www.penguinsuits.com

Infographic Credit:

Flowtown