Customers and Social Media

Customers are turning to social media to get their voice heard. This means they expect a more immediate and less formal response from the brands they contact, because the social media platform itself is quick, in-the-moment, and informal. They don't want a scripted reply; they want to feel like they are being listened to.

Since social media is such a huge influence on the audience's opinion, it's important for brands to react quickly and respond appropriately to comments. Many businesses are falling short of this and it has effected the perception that users have of their company and their brand. Below is an infographic on how brands and businesses should be handling social media comments and users.

Debi Lamb-Burrows
830.816.8238
www.penguinsuits.com

 

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Infographic Credit: Sprout Social

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Located in Boerne, Texas, Penguin Suits specializes in creating websites, landing pages, digital media campaignsgraphic design, branding, logo development and print media. We are a developer of professional ad campaigns for businesses locally in the San Antonio and surrounding areas including Bandera, Kerrville, Helotes, Pipe Creek, New Braunfels, Bulverde, Fredericksburg, Alamo Heights and Castle Hills.

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