Big News in Website Optimization

NEWS FLASH - Blogs, Blogs, blogs and more blogs. Now, this is not really a news flash. We all know the one simple thing anyone can do for their website is to create new content.

Big news in website optimization: Blogs

And the simplest and most efficient way to create additional content for your website is to write blogs. It has been found that companies that publish blogs on their websites in a consistent fashion receive more traffic. In fact, if you publish 16 times a month you will receive almost 3.5 times more traffic than companies that published between 0-4 monthly posts.

OMG! Sixteen times per month, am I crazy!? That is 1 blog a day for every business day every month! I don't know about you, but I barely have time to run my business, let alone write about it. You might agree. However, this is what Google wants with their latest update.

If you are able to generate 1 new blog a day, imagine the traffic your website can have! Imagine the increased business leads you will have! You will be standing alone at the top of the search engines, getting generous amounts of new traffic and leads.

So, is it so hard to blog frequently? You know the benefits, you know the content, you know your customer base and how to reach them. I am guessing the main problem is a lack of time. Time is something that we all find ourselves short of on a daily basis. Time flies by. Time is something we lose track of, and never, ever have enough of. You could hire someone to work for you. Manage them, teach them your business, monitor their progress, and teach them how to blog, research topics, create titles, plan their editorial calendar and post. OK, now you are rolling your eyes. If you do not have the time to blog, how are you going to have time to do the hiring and training? Herein lies the reason more companies aren’t blogging more frequently. They don’t have the time or resources.

So what can you do? Hire a company to blog for you. Creating content is big business. A good marketing company can help you plan, publish and promote interesting, high-quality blogs on a regular basis for a fraction of what it will cost you to do it yourself.

Penguin Suits can help you develop quality content on a regular basis; content that will increase your website's SEO and search engine results page (SERP) by generating additional leads for your business. In a short time, the increased business will more than pay for the additional cost to hire Penguin Suits to create high-quality content on a regular basis for your company's website.

This is just one of the many steps we take at Penguin Suits to assure that our clients’ ranking in the search engines grows when they work with us. We never want our clients to lose search engine visibility, and are constantly striving to increase their ranking. If you have any questions, or need some help, please let us know. Penguin Suits would love to help with high-quality content for your website.

Debi Lamb-Burrows

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