Anatomy of Brand Development
Choosing the logo is only the beginning of a great brand identity. Brand Development defines your brand's goals. Your brand encompasses everything your customers experience when they come into contact with your business, from the greeting on your answering machine to what your employees wear; it's much more than just your business cards and letterhead. With this in mind, we develop a clear Plan for the brand message for your business.
Included in Branding Development
is the refinement of your:
- Value Proposition
- Product differentiation
- Audience identification
Once these are identified, we develop a creative marketing plan. This plan outlines the most effective media path to use to reach your target audience and use your budget wisely.
The marketing plan ensures that every message ties back to your brand identity. The marketing plan provides the direction needed to deliver your message properly to your target audience. The plan serves as a road map to keep everyone on the same page and generating consistent and appropriate messages every time.
Based on your marketing plan, we will develop an advertising campaign, a website, business cards, apps, e-mail campaigns, direct mail pieces, brochures and television commercials to get your message out. Applying the brand to the right scope of materials based on the step-by-step process outlined in the marketing plan carefully builds your brand message. When this thoughtfully constructed brand message reaches your target audience, it is sure to be a winner.